SQL Server Data Profiling

Hi,

I am a new bee for Sql Server data profiling. I am using SQL Server 2008 to create a data profiling project. I wanted to know that :

Q1) Do we have an option to create our own profile for data profiling or is that a limitation? If yes then How do I create my own profile?

Q2) If I create a data profiling project and If my client wants 4 to 5 member team to verify the outcome of data profiling or generate different outputs as per his requirement then how should he go about the data profiling project? How would it help my client?

Please help.

Kunal Dedhia