Parsing data with SSIS package

I want to load data from a spreadsheet into a sql table.  One of the ten columns in the xls contains multiple bits of data. I want to parse the multiple bits into two columns in a table.  For example:

- from the xls I want 2013-02-06  3:00 PM - 2013-02-06 3:00 PM

- to end up as rows in two separate columns in a table 2013-02-06 3:00 PM  and 2013-02-06 3:00 PM

How can I do this with an SSIS package?